This week was certainly a busy one in the customer experience space. We shared thoughts on the inevitable cashless society and talked customer journeys — why you should be thinking of them and how to handle them in today’s complex mobile, digital world. Over in Social Business we discussed the slow advance of social business while in Information Management we talked big data.
Publishing
Bridgeline Digital, maker of the .NET based iAPPS Web content management system has provided its second quarter 2013 financial results, and iAPPS is giving the company a boost of cash and new customers. Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job
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iAPPS Web Content Manager Making Gains for Bridgeline Digital
Digital marketing is all about knowing who your customer is, engaging with them and turning this interaction into revenue for your company. But responding to social media posts isn’t the only way to identify who these people are, as can be seen through a couple of this week’s digital marketing releases. Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job
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Digital Marketing Briefs: Big Data with Lattice Engines, Live Video Marketing with Brightcove
Leading marketing automation vendor Marketo floated its initial public offering this week and raised nearly US $80 million as its shares were traded on the NASDAQ exchange. Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job
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Marketo Goes Public, IPO Raises Nearly US $80 Million
53% of IT and marketing directors and executives expect data, apps and technology enabled processes to impact enterprise results in a moderate way in the next 12 months. We’ve witnessed the remarkable growth of technology since the beginning of the dot com era, and the digital divide we’ve heard mostly about has to do with those who have access to that technology and those who don’t. The digital divide is as much of a social problem as it is an economic problem, but there’s also a growing divide in business between the companies who best take advantage of data and those who don’t, an Apigee Institute survey has found. Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job
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Don’t Get Left Behind in the App Economy, the Data Digital Divide is Growing